|TBO oven (Bello!)|
Last week, I got a typical call from someone about to open a restaurant. He was looking for a pizza oven and was candid about a budget and the ability to tap artisan friends for some of the finish work.
When, after the set of questions needed to be accurate, I gave him the cost of the oven core I could offer him. He told me that a high end, prestigious, company that makes oven shells, Ferrara, had the same size dome for two thousand dollars more than the price I quoted for a true brick oven.
He chose the Ferrara because, as he stated, "People like to have their photo taken in front of a Ferrara."
|brick set for a Ferrara dome|
|Bricks fitted for a TBO dome (500 year warrantee)|
I get it. A brand-name maker's oven, built well, and covered in small tile work, has a recognizable cache. My ovens, no two alike, appeal to the owner who wants to feel like the oven is theirs alone.
|Custom TBO oven in Ventura CA|
I better understand the demands of the modern market. I remain, the custom builder, the anachronism...